Cita APA (7a ed.)

Malhotra, N. K., Birks, D. F., & Wills, P. (2013). Essentials of marketing research. Pearson.

Cita Chicago Style (17a ed.)

Malhotra, Naresh K., David F. Birks, y Peter Wills. Essentials of Marketing Research. Harlow, England: Pearson, 2013.

Cita MLA (8a ed.)

Malhotra, Naresh K., et al. Essentials of Marketing Research. Pearson, 2013.