Cita APA (7a ed.)

Kotler, P., & Keller, K. L. (2016). Marketing management by Philip Kotler (Global edition.). Pearson Education Limited.

Cita Chicago Style (17a ed.)

Kotler, Philip, y Kevin Lane Keller. Marketing Management by Philip Kotler. Global edition. Harlow, England: Pearson Education Limited, 2016.

Cita MLA (8a ed.)

Kotler, Philip, y Kevin Lane Keller. Marketing Management by Philip Kotler. Global edition. Pearson Education Limited, 2016.