Cita APA (7a ed.)

Wirtz, J., & Lovelock, C. (2018). Essentials of services marketing (Third edition.). Pearson Education Limited.

Cita Chicago Style (17a ed.)

Wirtz, Jochen, y Christopher Lovelock. Essentials of Services Marketing. Third edition. Harlow, England: Pearson Education Limited, 2018.

Cita MLA (8a ed.)

Wirtz, Jochen, y Christopher Lovelock. Essentials of Services Marketing. Third edition. Pearson Education Limited, 2018.