Cita APA (7a ed.)

Kotler, P. (2017). Principles of marketing: An Asian perspective (Fourth edition.). Pearson.

Cita Chicago Style (17a ed.)

Kotler, Philip. Principles of Marketing: An Asian Perspective. Fourth edition. Harlow, England: Pearson, 2017.

Cita MLA (8a ed.)

Kotler, Philip. Principles of Marketing: An Asian Perspective. Fourth edition. Pearson, 2017.