Kotler, P. (2017). Principles of marketing: An Asian perspective (Fourth edition.). Pearson.
Chicago Style (17th ed.) CitationKotler, Philip. Principles of Marketing: An Asian Perspective. Fourth edition. Harlow, England: Pearson, 2017.
MLA (8th ed.) CitationKotler, Philip. Principles of Marketing: An Asian Perspective. Fourth edition. Pearson, 2017.
Warning: These citations may not always be 100% accurate.