Solomon, M. R. (2020). Consumer behavior: Buying, having, and being (Thirteenth, global edition.). Pearson.
Cita Chicago Style (17a ed.)Solomon, Michael R. Consumer Behavior: Buying, Having, and Being. Thirteenth, global edition. Harlow, England: Pearson, 2020.
Cita MLA (8a ed.)Solomon, Michael R. Consumer Behavior: Buying, Having, and Being. Thirteenth, global edition. Pearson, 2020.
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