Malhotra, N. K. (2015). Essentials of marketing research: A hands-on orientation (Global edition.). Pearson.
Chicago Style (17th ed.) CitationMalhotra, Naresh K. Essentials of Marketing Research: A Hands-on Orientation. Global edition. Boston: Pearson, 2015.
MLA (8th ed.) CitationMalhotra, Naresh K. Essentials of Marketing Research: A Hands-on Orientation. Global edition. Pearson, 2015.
Warning: These citations may not always be 100% accurate.