Cita APA (7a ed.)

Malhotra, N. K. (2015). Essentials of marketing research: A hands-on orientation (Global edition.). Pearson.

Cita Chicago Style (17a ed.)

Malhotra, Naresh K. Essentials of Marketing Research: A Hands-on Orientation. Global edition. Boston: Pearson, 2015.

Cita MLA (8a ed.)

Malhotra, Naresh K. Essentials of Marketing Research: A Hands-on Orientation. Global edition. Pearson, 2015.