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Marketing of high-technology products and innovations /

Bibliographic Details
Call Number:	Libro Electrónico
Main Author:	Mohr, Gerhard (autor.)
Other Authors:	Sengupta (autor.), Slater (autor.)
Format:	eBook
Language:	Inglés
Published:	Harlow, Essex, England : Pearson, 2014.
Edition:	Third, Pearson new international edition.
Series:	Always learning.
Subjects:	High technology industries > Marketing. Industrias de alta tecnología > Marketing. Libros electrónicos.
Online Access:	Texto completo

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