Marketing of high-technology products and innovations /

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Mohr, Gerhard (autor.)
Other Authors: Sengupta (autor.), Slater (autor.)
Format: eBook
Language:Inglés
Published: Harlow, Essex, England : Pearson, 2014.
Edition:Third, Pearson new international edition.
Series:Always learning.
Subjects:
High technology industries > Marketing.
Industrias de alta tecnología > Marketing.
Libros electrónicos.
Online Access:Texto completo

Internet

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