Cita APA (7a ed.)

Mohr, G., Sengupta, & Slater. (2014). Marketing of high-technology products and innovations (Third, Pearson new international edition.). Pearson.

Cita Chicago Style (17a ed.)

Mohr, Gerhard, Sengupta, y Slater. Marketing of High-technology Products and Innovations. Third, Pearson new international edition. Harlow, Essex, England: Pearson, 2014.

Cita MLA (8a ed.)

Mohr, Gerhard, et al. Marketing of High-technology Products and Innovations. Third, Pearson new international edition. Pearson, 2014.