Cita APA (7a ed.)

Lovelock, C. H., & Wirtz, J. (2011). Services marketing: People, technology, strategy (Seventh edition, global edition.). Pearson.

Cita Chicago Style (17a ed.)

Lovelock, Christopher H., y Jochen Wirtz. Services Marketing: People, Technology, Strategy. Seventh edition, global edition. Boston, [Massachusetts]: Pearson, 2011.

Cita MLA (8a ed.)

Lovelock, Christopher H., y Jochen Wirtz. Services Marketing: People, Technology, Strategy. Seventh edition, global edition. Pearson, 2011.