Cita APA (7a ed.)

Burns, A. C., & Veeck, A. (2020). Marketing research (Ninth, global edition.). Pearson.

Cita Chicago Style (17a ed.)

Burns, Alvin C., y Ann Veeck. Marketing Research. Ninth, global edition. Harlow, England: Pearson, 2020.

Cita MLA (8a ed.)

Burns, Alvin C., y Ann Veeck. Marketing Research. Ninth, global edition. Pearson, 2020.