Strategic brand management : building, measuring, and managing brand equity /

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Keller, Kevin Lane, 1956- (autor.)
Other Authors: Swaminathan, Vanitha (autor.)
Format: eBook
Language:Inglés
Published: Harlow, England : Pearson, [2020]
Edition:Fifth edition, global edition.
Subjects:
Brand name products > Management.
Productos de marca > Administración.
Libros electrónicos.
Online Access:Texto completo

Internet

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