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Strategic brand management : building, measuring, and managing brand equity /
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Other Authors: | |
| Format: | eBook |
| Language: | Inglés |
| Published: |
Harlow, England :
Pearson,
[2020]
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| Edition: | Fifth edition, global edition. |
| Subjects: | |
| Online Access: | Texto completo |
| Physical Description: | 1 recurso en línea (621 páginas) |
|---|---|
| ISBN: | 9781292314990 |