Cita APA (7a ed.)

Keller, K. L., & Swaminathan, V. (2020). Strategic brand management: Building, measuring, and managing brand equity (Fifth edition, global edition.). Pearson.

Cita Chicago Style (17a ed.)

Keller, Kevin Lane, y Vanitha Swaminathan. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Fifth edition, global edition. Harlow, England: Pearson, 2020.

Cita MLA (8a ed.)

Keller, Kevin Lane, y Vanitha Swaminathan. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Fifth edition, global edition. Pearson, 2020.