APA (7th ed.) Citation

Keller, K. L., & Swaminathan, V. (2020). Strategic brand management: Building, measuring, and managing brand equity (Fifth edition, global edition.). Pearson.

Chicago Style (17th ed.) Citation

Keller, Kevin Lane, and Vanitha Swaminathan. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Fifth edition, global edition. Harlow, England: Pearson, 2020.

MLA (8th ed.) Citation

Keller, Kevin Lane, and Vanitha Swaminathan. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Fifth edition, global edition. Pearson, 2020.