Cita APA (7a ed.)

Mooradian, T., Matzler, K., & Ring, L. J. (2014). Strategic marketing (First edition, Pearson new international edition.). Pearson.

Cita Chicago Style (17a ed.)

Mooradian, Todd, Kurt Matzler, y Lawrence J. Ring. Strategic Marketing. First edition, Pearson new international edition. Harlow, England: Pearson, 2014.

Cita MLA (8a ed.)

Mooradian, Todd, et al. Strategic Marketing. First edition, Pearson new international edition. Pearson, 2014.