Cita APA (7a ed.)

Malhotra, N. K. (2014). Basic marketing research (Fourth edition, Pearson new international edition.). Pearson.

Cita Chicago Style (17a ed.)

Malhotra, Naresh K. Basic Marketing Research. Fourth edition, Pearson new international edition. Harlow, England: Pearson, 2014.

Cita MLA (8a ed.)

Malhotra, Naresh K. Basic Marketing Research. Fourth edition, Pearson new international edition. Pearson, 2014.