Cita APA (7a ed.)

Keegan, W. J., & Brill, E. A. (2014). Global marketing management (Eighth edition, International edition.). Pearson.

Cita Chicago Style (17a ed.)

Keegan, Warren J., y Elyse Arnow Brill. Global Marketing Management. Eighth edition, International edition. Boston: Pearson, 2014.

Cita MLA (8a ed.)

Keegan, Warren J., y Elyse Arnow Brill. Global Marketing Management. Eighth edition, International edition. Pearson, 2014.