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Principles of marketing /
"These are exciting times in marketing. Recent surges in digital technologies have created a new, more engaging, more connected marketing world. Beyond traditional tried-and-true marketing concepts and practices, today's marketers have added a host of new-age tools for engaging consumers,...
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Autres auteurs: | , , |
| Format: | eBook |
| Langue: | Inglés |
| Publié: |
Harlow, England :
Pearson,
2020.
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| Édition: | Eighth edition. |
| Sujets: | |
| Accès en ligne: | Texto completo |