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Principles of marketing /
"These are exciting times in marketing. Recent surges in digital technologies have created a new, more engaging, more connected marketing world. Beyond traditional tried-and-true marketing concepts and practices, today's marketers have added a host of new-age tools for engaging consumers,...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Other Authors: | , , |
| Format: | eBook |
| Language: | Inglés |
| Published: |
Harlow, England :
Pearson,
2020.
|
| Edition: | Eighth edition. |
| Subjects: | |
| Online Access: | Texto completo |