Style de citation APA (7e éd.)

Kotler, P., Armstrong, G., Harris, L. C., & He, H. (2020). Principles of marketing (Eighth edition.). Pearson.

Style de citation Chicago (17e éd.)

Kotler, Philip, Gary Armstrong, Lloyd C. Harris, et Hongwei He. Principles of Marketing. Eighth edition. Harlow, England: Pearson, 2020.

Style de citation MLA (8e éd.)

Kotler, Philip, et al. Principles of Marketing. Eighth edition. Pearson, 2020.