Cita APA (7a ed.)

Kotler, P., Armstrong, G., Harris, L. C., & He, H. (2020). Principles of marketing (Eighth edition.). Pearson.

Cita Chicago Style (17a ed.)

Kotler, Philip, Gary Armstrong, Lloyd C. Harris, y Hongwei He. Principles of Marketing. Eighth edition. Harlow, England: Pearson, 2020.

Cita MLA (8a ed.)

Kotler, Philip, et al. Principles of Marketing. Eighth edition. Pearson, 2020.