Cita APA (7a ed.)

Schiffman, L. G., & Wisenblit, J. (2019). Consumer behavior (Twelfth, global edition.). Pearson.

Cita Chicago Style (17a ed.)

Schiffman, Leon G., y Joseph Wisenblit. Consumer Behavior. Twelfth, global edition. Harlow, England: Pearson, 2019.

Cita MLA (8a ed.)

Schiffman, Leon G., y Joseph Wisenblit. Consumer Behavior. Twelfth, global edition. Pearson, 2019.