Hooley, G. J., Nicoulaud, B., & Rudd, J. M. (2020). Marketing strategy & competitive positioning (Seventh edition.). Pearson.
Style de citation Chicago (17e éd.)Hooley, Graham J., Brigitte Nicoulaud, et John M. Rudd. Marketing Strategy & Competitive Positioning. Seventh edition. Harlow ; New York: Pearson, 2020.
Style de citation MLA (8e éd.)Hooley, Graham J., et al. Marketing Strategy & Competitive Positioning. Seventh edition. Pearson, 2020.
Attention : ces citations peuvent ne pas être correctes à 100%.