Cita APA (7a ed.)

Hooley, G. J., Nicoulaud, B., & Rudd, J. M. (2020). Marketing strategy & competitive positioning (Seventh edition.). Pearson.

Cita Chicago Style (17a ed.)

Hooley, Graham J., Brigitte Nicoulaud, y John M. Rudd. Marketing Strategy & Competitive Positioning. Seventh edition. Harlow ; New York: Pearson, 2020.

Cita MLA (8a ed.)

Hooley, Graham J., et al. Marketing Strategy & Competitive Positioning. Seventh edition. Pearson, 2020.