Fill, C., Hughes, G., & Francesco, S. D. (2013). Advertising strategy, creativity and media. Pearson.
Cita Chicago Style (17a ed.)Fill, Chris, Graham Hughes, y Scott De Francesco. Advertising Strategy, Creativity and Media. Harlow, England: Pearson, 2013.
Cita MLA (8a ed.)Fill, Chris, et al. Advertising Strategy, Creativity and Media. Pearson, 2013.
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