Cita APA (7a ed.)

Moriarty, S. E. (2019). Advertising & IMC: Principles & practice (Eleventh, global edition.). Pearson.

Cita Chicago Style (17a ed.)

Moriarty, Sandra E. Advertising & IMC: Principles & Practice. Eleventh, global edition. Harlow, England: Pearson, 2019.

Cita MLA (8a ed.)

Moriarty, Sandra E. Advertising & IMC: Principles & Practice. Eleventh, global edition. Pearson, 2019.