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Marketing management : a relationship approach /
This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company's customer...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | eBook |
| Language: | Inglés |
| Published: |
Amsterdam, Netherlands :
Pearson,
[2019]
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| Edition: | Fourth edition. |
| Subjects: | |
| Online Access: | Texto completo |