Hollensen, S. (2019). Marketing management: A relationship approach (Fourth edition.). Pearson.
Cita Chicago Style (17a ed.)Hollensen, Svend. Marketing Management: A Relationship Approach. Fourth edition. Amsterdam, Netherlands: Pearson, 2019.
Cita MLA (8a ed.)Hollensen, Svend. Marketing Management: A Relationship Approach. Fourth edition. Pearson, 2019.
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