Cita APA (7a ed.)

Blythe, J., & Martin, J. (2019). Essentials of marketing (Seventh edition.). Pearson.

Cita Chicago Style (17a ed.)

Blythe, Jim, y Jane Martin. Essentials of Marketing. Seventh edition. Harlow, England: Pearson, 2019.

Cita MLA (8a ed.)

Blythe, Jim, y Jane Martin. Essentials of Marketing. Seventh edition. Pearson, 2019.