Cita APA (7a ed.)

Clow, K. E., & Baack, D. (2018). Integrated advertising, promotion, and marketing communications (Eighth edition, Global edition.). Pearson.

Cita Chicago Style (17a ed.)

Clow, Kenneth E., y Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Eighth edition, Global edition. Harlow, England: Pearson, 2018.

Cita MLA (8a ed.)

Clow, Kenneth E., y Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Eighth edition, Global edition. Pearson, 2018.