Branded! how retailers engage consumers with social media and mobility /

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Brennan, Bernie
Other Authors: Schafer, Lori
Format: Electronic eBook
Language:Inglés
Published: Hoboken, NJ : Wiley, 2010.
Series:Wiley and SAS business series.
Subjects:
Internet marketing.
Social media > Economic aspects.
Branding (Marketing)
Online social networks.
Telemarketing.
Electronic books.
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Internet

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