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Three threats to brand relevance strategies that work /

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Aaker, David
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	San Francisco : Jossey-Bass, 2013.
Edición:	1st ed.
Colección:	Jossey-Bass short format series
Temas:	Brand name products. Branding (Marketing) Technological innovations. Electronic books.
Acceso en línea:	Texto completo

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