Data-driven marketing the 15 metrics everyone in marketing should know /

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Jeffery, Mark, 1965-
Format: Electronic eBook
Language:Inglés
Published: Hoboken, N.J. : Wiley, c2010.
Subjects:
Marketing research.
Marketing > Mathematical models.
Marketing > Case studies.
Electronic books.
Online Access:Texto completo
Description
Physical Description:xxi, 298 p.

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