Jeffery, M. (2010). Data-driven marketing: The 15 metrics everyone in marketing should know. Wiley.
Style de citation Chicago (17e éd.)Jeffery, Mark. Data-driven Marketing: The 15 Metrics Everyone in Marketing Should Know. Hoboken, N.J.: Wiley, 2010.
Style de citation MLA (8e éd.)Jeffery, Mark. Data-driven Marketing: The 15 Metrics Everyone in Marketing Should Know. Wiley, 2010.
Attention : ces citations peuvent ne pas être correctes à 100%.