Brands laid bare using market research for evidence-based brand management /
Cote: | Libro Electrónico |
---|---|
Auteur principal: | Ford, Kevin |
Format: | Électronique eBook |
Langue: | Inglés |
Publié: |
Chichester, West Sussex, England ; Hoboken, NJ :
John Wiley & Sons,
c2005.
|
Sujets: | |
Accès en ligne: | Texto completo |
Documents similaires
-
Brands laid bare : using market research for evidence-based brand management /
par: Ford, Kevin
Publié: (2005) -
Brands and Brand Management under Threat in an Age of Fake News
par: Plangger, Kirk
Publié: (2020) -
Building distinctive brand assets /
par: Romaniuk, Jenni
Publié: (2023) -
Connective branding : building brand equity in a demanding world /
par: Fisher-Buttinger, Claudia
Publié: (2008) -
Brand Stretch : Why 1 in 2 Extensions Fail, and How to Beat the Odds.
par: Taylor, David
Publié: (2004)