Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Hatch, Mary Jo
Other Authors: Schultz, Majken
Format: Electronic eBook
Language:Inglés
Published: San Francisco : Jossey-Bass, c2008.
Edition:1st ed.
Subjects:
Corporate image.
Corporate culture.
Branding (Marketing)
Electronic books.
Online Access:Texto completo

Internet

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