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Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Hatch, Mary Jo
Otros Autores:	Schultz, Majken
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	San Francisco : Jossey-Bass, c2008.
Edición:	1st ed.
Temas:	Corporate image. Corporate culture. Branding (Marketing) Electronic books.
Acceso en línea:	Texto completo

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