Consumer boycotts : effecting change through the marketplace and the media /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Friedman, Monroe
Formato: Libro
Idioma:Inglés
Publicado: New York : Routledge, 1999.
Temas:
Consumer behavior.
Boycotts.
Consumer satisfaction.
Consumer complaints.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Consumer boycott basics
  • Factors affecting boycott success
  • Labor boycotts
  • Consumer economic boycotts
  • Minority group initiatives : African American boycotts
  • Boycott initiatives of other minority groups
  • Boycotts by religious groups
  • Ecological boycotts
  • Consumer "buycotts"
  • Boycott issues and tactics in historical perspective.

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