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100412s2011 enk b 000 0 eng |
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|a 9781136908460
|q (e-book)
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|z 9780415584470
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|a (OCoLC)690115545
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|a LB2342.82
|b .M373 2011
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|a 371.2/42
|2 22
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|a The marketisation of higher education and the student as consumer /
|c edited by Mike Molesworth, Elizabeth Nixon and Richard Scullion.
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260 |
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|a Abingdon, Oxon ;
|a New York, NY :
|b Routledge,
|c 2011.
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300 |
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|a 1 online resource (xiii, 248 p.)
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|a Includes bibliographical references.
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|a Introduction to the marketisation of higher education and the student as consumer / Frank Furedi -- The march of the market / Roger Brown -- Markets, government, funding and the marketisation of UK higher education / Nick Foskett -- The marketised university: defending the indefensible / Ronald Barnett -- Adopting consumer time and the marketing of higher education / Paul Gibbs -- Complexity theory: an approach to assessment that can enhance learning and transform university management / Lewis Elton -- Vision, values, and international excellence: the "products" that university mission statements sell to students / Helen Sauntson and Liz Morrish -- From Accrington Stanley to academia?: the use of league tables and student surveys to determine "quality" in higher education / Stella Jones-Devitt and Catherine Samiei -- Branding a university: adding real value or smoke and mirrors? / Chris Chapleo -- Access agreements, widening participation and market positionality: enabling student choice? / Colin McCaig -- "This place is not at all what i had expected": student demand for authentic Irish experiences in Irish studies programmes / Katherine Nielsen -- The student as consumer: affordances and constraints in a transforming higher education environment / Felix Maringe -- The consumer metaphor versus the citizen metaphor: different sets of roles for students / Johan Nordensvard -- Constructing consumption: what media representations reveal about -- Today's students / Joanna Williams -- A degree will make all your dreams come true: higher education as the -- Management of consumer desires / Helen Haywood, Rebecca Jenkins, and Mike Molesworth -- How choice in higher education can create conservative learners / Lizzie Nixon, Richard Scullion, and Mike Molesworth -- Pedagogy of excess: an alternative political economy of student life / Mike Neary and Andy Hagyard -- Arguments, responsibility and what is to be done about marketisation --
|5 FU
|5 FMFIU
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|a Richard scullion, mike molesworth, and lizzie nixon -- A concluding message from the vice-chancellor of poppleton university -- Laurie taylor.
|5 FU
|5 FMFIUArguments, responsibility and what is to be done about marketisation -- Richard scullion, mike molesworth, and lizzie nixon -- A concluding message from the vice-chancellor of poppleton university -- Laurie taylor.
|5 FOFTAccess agreements, widening participation and market positionality: enabling student choice? / Colin McCaig -- "This place is not at all what i had expected": student demand for authentic Irish experiences in Irish studies programmes / Katherine Nielsen -- The student as consumer: affordances and constraints in a transforming higher education environment / Felix Maringe -- The consumer metaphor versus the citizen metaphor: different sets of roles for students / Johan Nordensvard -- Constructing consumption: what media representations reveal about -- Today's students / Joanna Williams -- A degree will make all your dreams come true: higher education as the -- Management of consumer desires / Helen Haywood, Rebecca Jenkins, and Mike Molesworth -- How choice in higher education can create conservative learners / Lizzie Nixon, Richard Scullion, and Mike Molesworth -- Pedagogy of excess: an alternative political economy of student life / Mike Neary and Andy Hagyard --
|5 FOFT
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505 |
0 |
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|a Introduction to the marketisation of higher education and the student as consumer / Frank Furedi -- The march of the market / Roger Brown -- Markets, government, funding and the marketisation of UK higher education / Nick Foskett -- The marketised university: defending the indefensible / Ronald Barnett -- Adopting consumer time and the marketing of higher education / Paul Gibbs -- Complexity theory: an approach to assessment that can enhance learning and transform university management / Lewis Elton -- Vision, values, and international excellence: the "products" that university mission statements sell to students / Helen Sauntson and Liz Morrish -- From Accrington Stanley to academia?: the use of league tables and student surveys to determine "quality" in higher education / Stella Jones-Devitt and Catherine Samiei -- Branding a university: adding real value or smoke and mirrors? / Chris Chapleo --
|5 FOFT
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|a Description based on metadata supplied by the publisher and other sources.
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|a Electronic reproduction. Santa Fe, Arg.: elibro, 2022. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
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650 |
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|a Education, Higher
|z Great Britain
|x Marketing.
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650 |
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|a College students as consumers
|z Great Britain.
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655 |
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4 |
|a Electronic books.
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700 |
1 |
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|a Molesworth, Mike.
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700 |
1 |
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|a Nixon, Elizabeth,
|d 1982-
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700 |
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|a Scullion, Richard.
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797 |
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|a elibro, Corp.
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856 |
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|u https://elibro.uam.elogim.com/ereader/bidiuam/160572
|z Texto completo
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