Corporate community involvement : the definitive guide to maximizing your business' societal engagement /

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The book's advice is backed by inspiring interviews with best-in-class practitioners from businesses like Microsoft, GlaxoSmithKline, Ericsson- as well as leading experts in corporate responsibility and community involvement. The text highlights best-practice approaches, effective methods, and...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Lakin, Nick
Other Authors: Scheubel, Veronica
Format: Book
Language:Inglés
Published: Stanford, Calif. : Sheffield, UK : Stanford University Press ; Greenleaf, c2010.
Subjects:
Industrial management > Social aspects.
Strategic planning.
Corporations > Public relations > Management.
Electronic books.
Online Access:Texto completo

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