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Corporate community involvement : the definitive guide to maximizing your business' societal engagement /
The book's advice is backed by inspiring interviews with best-in-class practitioners from businesses like Microsoft, GlaxoSmithKline, Ericsson- as well as leading experts in corporate responsibility and community involvement. The text highlights best-practice approaches, effective methods, and...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Stanford, Calif. : Sheffield, UK :
Stanford University Press ; Greenleaf,
c2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 020 | |a 9781351279031 |q (e-book) | ||
| 020 | |z 9781906093334 | ||
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| 050 | 0 | 0 | |a HD60 |b .L325 2010 |
| 082 | 0 | 4 | |a 659.285 |2 22 |
| 100 | 1 | |a Lakin, Nick. | |
| 245 | 1 | 0 | |a Corporate community involvement : |b the definitive guide to maximizing your business' societal engagement / |c Nick Lakin and Veronica Scheubel. |
| 260 | |a Stanford, Calif. : |b Stanford University Press ; |a Sheffield, UK : |b Greenleaf, |c c2010. | ||
| 300 | |a 1 online resource (viii, 269 p.) : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction: Corporate Community Involvement: what it is, what it is not -- How to develop the right community, involvement strategy -- Company roles, responsibilities, and skills in Community Involvement -- 'How much does it cost?' How to budget for corporate Community Involvement -- How to manage corporate giving, foundations, and disaster relief -- Integrating Community Involvement into your core business: how to work with operations, marketing, and HR -- Make it stand out: how to create and implement leading Community Involvement programs -- How to manage cross-sector collaboration -- The power of employee involvement -- 'You can't manage what you don't measure' How to measure, evaluate, and report Community Involvement -- 'But why haven't we heard about this before?' Communicating your Community Involvement effectively -- 'I knew it would be worthwhile.' Overcoming challenges and instigating change. |5 FTS | |
| 520 | |a The book's advice is backed by inspiring interviews with best-in-class practitioners from businesses like Microsoft, GlaxoSmithKline, Ericsson- as well as leading experts in corporate responsibility and community involvement. The text highlights best-practice approaches, effective methods, and concise tools to help managers "get there faster" and "get it right first time." The core of the book is a step-by-step guide that shows readers how to: conduct a current state analysis and devise a strategy; organize staffing and budgets; integrate corporate community involvement throughout the business and create high-profile programs' partner across sectors; measure and evaluate results; communicate successful activities; and overcome challenges. | ||
| 588 | |a Description based on metadata supplied by the publisher and other sources. | ||
| 590 | |a Electronic reproduction. Santa Fe, Arg.: elibro, 2022. Available via World Wide Web. Access may be limited to eLibro affiliated libraries. | ||
| 650 | 0 | |a Industrial management |x Social aspects. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Corporations |x Public relations |x Management. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Scheubel, Veronica. | |
| 796 | 1 | 3 | |a Clark,Caryn |e honoree. |5 FU |
| 797 | 2 | |a elibro, Corp. | |
| 856 | 4 | 0 | |u https://elibro.uam.elogim.com/ereader/bidiuam/160534 |z Texto completo |