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Corporate community involvement : the definitive guide to maximizing your business' societal engagement /
The book's advice is backed by inspiring interviews with best-in-class practitioners from businesses like Microsoft, GlaxoSmithKline, Ericsson- as well as leading experts in corporate responsibility and community involvement. The text highlights best-practice approaches, effective methods, and...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Stanford, Calif. : Sheffield, UK :
Stanford University Press ; Greenleaf,
c2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The book's advice is backed by inspiring interviews with best-in-class practitioners from businesses like Microsoft, GlaxoSmithKline, Ericsson- as well as leading experts in corporate responsibility and community involvement. The text highlights best-practice approaches, effective methods, and concise tools to help managers "get there faster" and "get it right first time." The core of the book is a step-by-step guide that shows readers how to: conduct a current state analysis and devise a strategy; organize staffing and budgets; integrate corporate community involvement throughout the business and create high-profile programs' partner across sectors; measure and evaluate results; communicate successful activities; and overcome challenges. |
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| Descripción Física: | 1 online resource (viii, 269 p.) : ill. |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781351279031 |