Competitive strategy for media firms strategic and brand management in changing media markets /

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Chan-Olmsted, Sylvia M.
Format: Electronic eBook
Language:Inglés
Published: Mahwah, N.J. : L. Erlbaum Associates, 2005.
Series:LEA's communication series.
Subjects:
Broadcasting > Management.
Brand name products > Management.
Branding (Marketing)
Electronic books.
Online Access:Texto completo

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