Branding TV principles and practices /

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: McDowell, Walter
Other Authors: Batten, Alan
Format: Electronic eBook
Language:Inglés
Published: Amsterdam ; Boston : Elsevier/Focal Press, c2005.
Edition:[2nd ed.].
Subjects:
Television broadcasting.
Brand name products.
Electronic books.
Online Access:Texto completo

Internet

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