APA (7th ed.) Citation

McDowell, W., & Batten, A. (2005). Branding TV: Principles and practices ([2nd ed.].). Elsevier/Focal Press.

Chicago Style (17th ed.) Citation

McDowell, Walter, and Alan Batten. Branding TV: Principles and Practices. [2nd ed.]. Amsterdam ; Boston: Elsevier/Focal Press, 2005.

MLA (8th ed.) Citation

McDowell, Walter, and Alan Batten. Branding TV: Principles and Practices. [2nd ed.]. Elsevier/Focal Press, 2005.