Marketing your business : a guide to developing a strategic marketing plan /

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Nykiel, Ronald A.
Format: Electronic eBook
Language:Inglés
Published: New York : Routledge, 2011.
Series:Best business books
Subjects:
Marketing > Decision making.
Marketing > Management.
Marketing > Planning.
Electronic books.
Online Access:Texto completo
Table of Contents:
  • part A. The strategy selection process
  • part B. Selecting weaponry
  • part C. The marketing plan and the marketing audit.

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