What's in a name? : advertising and the concept of brands /

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Jones, John Philip
Other Authors: Slater, Jan
Format: eBook
Language:Inglés
Published: Armonk, N.Y. : M.E. Sharpe, c2003.
Edition:2nd ed.
Subjects:
Advertising.
Brand name products.
Electronic books.
Online Access:Texto completo
Description
Physical Description:xxiii, 308 p. : ill.
Bibliography:Includes bibliographical references and index.

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