Handbook of brand relationships /

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: MacInnis, Deborah J., Park, C. Whan, Priester, Joseph W.
Format: eBook
Language:Inglés
Published: Armonk, N.Y. : M.E. Sharpe, c2009.
Subjects:
Relationship marketing.
Brand choice.
Branding (Marketing)
Customer relations.
Electronic books.
Online Access:Texto completo

Internet

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