Promotional culture and convergence : markets, methods, media /

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Powell, Helen
Format: Electronic eBook
Language:Inglés
Published: New York : Routledge, 2013.
Subjects:
Internet advertising.
Interactive marketing.
Branding (Marketing)
Electronic books.
Online Access:Texto completo
Table of Contents:
  • pt. I. Methods in context
  • pt. II. Media in context.

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