Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century /

Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Balmer, John M. T., del Valle Brena, Almudena González, Illia, Laura
Format: Electronic eBook
Language:Inglés
Published: Oxfordshire, England ; New York : Routledge, 2013.
Series:Routledge interpretive marketing research series ; 17.
Subjects:
Corporate image.
Corporate culture.
Communication in organizations.
Branding (Marketing)
Corporations.
Electronic books.
Online Access:Texto completo

Internet

Texto completo

Items no disponibles

Holdings details from

Similar Items